Hillary Campaign Release Guiding Principles Document

Hillary Clinton’s campaign team gathered Saturday in Brooklyn for a prelaunch pep-talk from campaign manager Robby Mook, who discussed the “purpose and values” that will define the operation, which will be known as Hillary for America.

In a memo shared with attendees who are technically volunteers until the campaign formally launches Mook describes the ‘purpose,’ ‘goal,’ and ‘guiding principles’ of Clinton’s imminent campaign, in terms that stand in stark relief to how Clinton’s 2008 run panned out.

The campaign’s purpose is “to give every family, every small business, and every American a path to lasting prosperity,” according to the document.

Clinton’s 2008 campaign became a battle of egos from the candidate on down, a reality that ultimately undermined her message of trying to improve Americans’ lives and the country’s standing around the world. But this time, the memo says, the “campaign is not about Hillary Clinton and not about us, it’s about the everyday Americans who are trying to build a better life for themselves and their families.”

The message was Mook’s idea, according a Democratic operative who was at the meeting. It includes input from a wide range of Clinton advisers, including top strategist Joel Benenson, ad-man Roy Spence, and longtime aide Huma Abedin.

The one-page document also includes eight “guiding principles” that stress teamwork, diversity, discipline, and “the importance of having fun.”

We are a team: we are committed to helping each other succeed to deliver on our core purpose,” the memo says, hinting at a key 2008 weakness.

It continues:

We are a diverse, talented family: we work together, empower and respect each other, and have each other’s backs, especially our volunteers.

Mook drew on many of the values that have been most important in the winning campaigns that he has led, including being disciplined and “driven every day by strategy, not tactics or one offs.”

“We know there will be tough days, but we will bounce back and get back to work,” the memo continues. “We take risks, always measuring with empirical data to establish best practices.”

Finally, “we are guided by Hillary’s bedrock values of hard work, service, fairness, and faith in the American Dream.”

Full text of memo below:

We Are Hillary for America 

Our purpose: To give every family, every small business, and every American a path to lasting prosperity by electing Hillary Clinton the next President of the United States. This campaign is not about Hillary Clinton and not about us, it’s about the everyday Americans who are trying to build a better life for themselves and their families.

Our goal: For Hillary Clinton to earn a winning number of delegates to secure the Democratic nomination and win 270 electoral votes to become the 45th President of the United States.

Our guiding principles:

*We are a team: we are committed to helping each other succeed to deliver on our core purpose.

*We are a diverse, talented family: we work together, empower and respect each other, and have each other’s backs, especially our volunteers.

*We are disciplined: driven every day by strategy, not tactics or one offs. We know there will be tough days, but we will bounce back and get back to work. We take risks, always measuring with empirical data to establish best practices.

*We are humble: we take nothing for granted, we are never afraid to lose, we always out-compete and fight for every vote we can win. We know this campaign will be won on the ground, in states.

*We know the importance of having fun: we are all here because we want to work hard for a cause we believe in.

* We are open to a diverse range of views: When we disagree, it’s never personal. Once a decision is made, we execute it together.

*We are responsible: we always remember and appreciate the generosity of millions of people who invest their time and resources in Hillary Clinton and in us.

*We are guided by Hillary’s bedrock values of hard work, service, fairness, and faith in the American Dream.

Former secretary of state Hillary Clinton expected to announce presidential bid this weekend

The long wait is soon to be over as Hillary Clinton’s official campaign announcement is expected Sunday, a source close to the campaign allegedly told the Daily News Newspaper. The former secretary of state is likely to announce her campaign for the Democratic presidential nomination in 2016 as early as this weekend, facing no substantial competition but needing to get her organisation in place for the long battle to come.

Clinton is likely to make her intentions known through a social media announcement followed by campaign travel. This focus on digital communications is an attempt to connect with young voters, who Clinton needs to become American’s first woman president.

If she does run, this will mark Clinton’s second time vying for the presidency. She first ran during the 2008 election, but lost the Democrat ticket to then-junior senator Barack Obama. Clinton later served on Obama’s cabinet, working as the secretary of state from the start of his presidency in 2009 through Feb. 1, 2013.

When Clinton left her position in 2013, political watchers took it as a sign that the former first lady was preparing for her own campaign in 2016. Behind the scenes, she has hired a robust team, including many of President Obama’s former advisers and strategists.

The past few months have not been without criticism for Clinton. In March, she admitted to using a private email address while working as the secretary of state because it was “convenient.” While the politician said that she was “allowed” to use her personal email, critics took issue with the fact that it caused an issue for journalists requesting records through the Freedom of Information Act and Benghazi investigators who have subpoenaed Clinton.

So far, Republicans Ted Cruz, a senator from Texas, and Rand Paul, a senator from Kentucky, are the only major candidates to make official announcements leading up to the 2016 race.

Her campaign is expected to concentrate on making the 67-year-old former first lady relatable to ordinary Americans. Clinton spent four years jetting to foreign capitals as Obama’s first-term secretary of state but has had limited day-to-day contact with everyday Americans.

Clinton, the wife of former President Bill Clinton, is the overwhelming favorite for the Democratic nomination. Republican-turned-Democrat former Rhode Island Gov. Lincoln Chafee announced he’s looking at the race in a surprise Monday video, joining former Virginia Sen. Jim Webb in the field of little-known Democrats looking to challenge Clinton. Independent Sen. Bernie Sanders is also mulling a challenge from the left, as is former Maryland Gov. Martin O’Malley.

A Quinnipiac University poll released this week had the surprising result that she was even or only slightly ahead of some Republican contenders like libertarian Senator Rand Paul of Kentucky. Most polls in recent months have shown her with a substantial lead over the Republican 2016 field.